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✦ Editorial Review ✦
Pros
- Fresh and enchanting floral notes
- Long-lasting fragrance
- Affordable luxury
Cons
- May not suit all skin types
- Limited availability
- Packaging could be more elegant
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About the Brand
What is the brand story of Jequiti?
Jequiti is a Brazilian perfume and cosmetics brand founded in 2004 by the entrepreneur and businesswoman, Silvio Santos. The brand's story is rooted in innovation and the desire to democratize beauty. Jequiti sets itself apart by leveraging a unique direct sales model, empowering thousands of consultants—often women—to sell products directly to consumers, fostering personal relationships and community engagement. The brand draws inspiration from Brazil's rich biodiversity and cultural heritage, using high-quality ingredients sourced from local flora to create distinctive fragrances. Jequiti’s portfolio includes a diverse range of perfumes that cater to various tastes and preferences, ensuring there's something for everyone. In addition to its commitment to quality, Jequiti emphasizes social responsibility. The brand actively supports various social initiatives, investing in education and community development programs. This dedication to social impact not only enhances its brand reputation but also resonates with consumers who value ethical practices. Through its innovative approach and commitment to quality, Jequiti has established itself as a prominent player in the Brazilian beauty market, continually expanding its reach both domestically and internationally. The brand story of Jequiti exemplifies a blend of entrepreneurial spirit, community empowerment, and a deep appreciation for Brazil's unique cultural identity.
Who is Jequiti owner?
Jequiti, a prominent Brazilian perfume and cosmetics company, is owned by the prominent entrepreneur Silvio Santos, who is also a well-known television host and media mogul in Brazil. Founded in 2006, Jequiti has made a significant impact in the direct sales market, offering a diverse range of beauty products that cater to various consumer preferences. Under Silvio Santos' leadership, Jequiti has successfully established a strong brand presence in Brazil, combining quality products with an innovative sales approach.
What is the Sustainability and ehtical practice of perfume brand Jequiti?
Jequiti, a renowned Brazilian perfume brand, emphasizes sustainability and ethical practices by sourcing natural ingredients responsibly and supporting local communities. The brand prioritizes eco-friendly packaging and utilizes renewable resources in its production processes, aligning with global sustainability standards. Jequiti is committed to transparency and ethical sourcing, ensuring that its fragrances not only delight customers but also contribute positively to the environment and society. This dedication to responsible practices positions Jequiti as a leader in the ethical perfume market, appealing to environmentally-conscious consumers.
Which Celebrities have endorsed or are know to use Jequiti?
Jequiti, a popular Brazilian cosmetics brand, has garnered endorsements from several well-known celebrities, enhancing its visibility and appeal. Notable figures associated with Jequiti include the iconic Brazilian television presenter Silvio Santos, who has been a longstanding face of the brand, and actress and model Luan Santana, who is celebrated for his influential presence in the music industry. Additionally, reality TV stars and social media influencers often promote Jequiti products, contributing to the brand's growing popularity. These endorsements not only highlight the brand's credibility but also attract a diverse customer base seeking quality beauty products.
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