AquaFlore Carolina Herrera for women
- Unit price
- / per
AquaFlore by Carolina Herrera: A Refreshing Scent for Women
Welcome fragrance enthusiasts! Today, we delve into the world of AquaFlore by Carolina Herrera, a captivating scent designed for women who crave a blend of freshness and sophistication. In this detailed review, we will explore the nuances of this fragrance, its notes, longevity, and overall appeal. So, sit back, relax, and immerse yourself in the delightful essence of AquaFlore.
The Inspiration Behind AquaFlore
Before we dive into the scent profile of AquaFlore, let's unravel the inspiration behind this exquisite fragrance. Carolina Herrera, known for her timeless designs and elegant creations, sought to capture the essence of a blooming garden in a bottle. AquaFlore embodies the spirit of a vibrant floral oasis, where each whiff evokes a sense of joy and beauty.
Scent Profile
Top Notes: Crisp Citrus and Lush Greenery
The journey of AquaFlore begins with a burst of invigorating citrus notes that awaken the senses. The zesty freshness of lemon and bergamot dances harmoniously with the verdant aroma of green leaves, setting the stage for a refreshing olfactory experience.
Heart Notes: Floral Symphony
As the fragrance evolves, the heart reveals a lush bouquet of floral notes that exude femininity and grace. Delicate petals of jasmine and rose intertwine with the sweet allure of magnolia, creating a symphony of blooms that is both enchanting and alluring.
Base Notes: Warmth and Sophistication
The final act of AquaFlore unveils a warm and sophisticated base that lingers on the skin, leaving a trail of elegance in its wake. Notes of cedarwood and musk add depth and sensuality to the fragrance, ensuring a lasting impression that captivates the senses.
Longevity and Sillage
One of the standout features of AquaFlore is its impressive longevity and moderate sillage. This fragrance has a staying power that lasts throughout the day, enveloping you in its irresistible aura without overwhelming those around you. Whether worn during the day or for a special evening out, AquaFlore strikes the perfect balance between presence and subtlety.
Occasions and Versatility
With its fresh and floral composition, AquaFlore is a versatile fragrance that seamlessly transitions from day to night. Whether you're heading to a brunch with friends, a formal event, or a romantic dinner, this scent is the perfect companion for any occasion. Its uplifting and elegant aura makes it a go-to choice for those who appreciate a touch of sophistication in their daily routine.
The Bottle: Elegance in Design
Not only does AquaFlore captivate with its fragrance, but it also mesmerizes with its exquisite bottle design. Housed in a sleek and modern flacon, the clear glass allows the light to playfully dance through the fragrance, reflecting its luminous and fresh character. The delicate pink hue of the perfume adds a touch of femininity, making it a beautiful addition to any perfume collection.
Final Thoughts: Embrace the Essence of AquaFlore
In conclusion, AquaFlore by Carolina Herrera is a fragrance that embodies the spirit of a blooming garden in full bloom. From its refreshing top notes to its warm base, every aspect of this scent is crafted to delight the senses and evoke a sense of joy and beauty. Whether you're a fan of floral fragrances or simply appreciate a well-balanced and sophisticated scent, AquaFlore is sure to captivate your heart and leave a lasting impression wherever you go.
So, why not treat yourself to a bottle of AquaFlore and immerse yourself in the enchanting world of Carolina Herrera's olfactory masterpiece? Let the floral symphony of AquaFlore transport you to a garden of blissful blooms and vibrant fragrances.
The sillage of AquaFlore by Carolina Herrera for women has garnered a diverse range of customer feedback, with 4% describing it as intimate, 16% as moderate, 15% as strong, and 6% as enormous. This elegant fragrance strikes a harmonious balance, appealing to those who appreciate a subtle yet captivating presence. Overall, the ratings reflect a sophisticated allure, making AquaFlore a perfect choice for women seeking a versatile and enchanting scent experience.
AquaFlore Carolina Herrera for women is a versatile fragrance that can be worn both during the day and at night. With a rating of 1 for daytime wear and 0.325 for nighttime wear, this perfume is perfect for daytime activities such as work, running errands, or casual outings. Its fresh and floral notes make it a great choice for a refreshing and uplifting scent that will keep you feeling confident throughout the day.
When wearing AquaFlore Carolina Herrera for women during the day, it is best to apply it lightly to pulse points such as the wrists, neck, and behind the ears. This will ensure a subtle and pleasant scent that is not overpowering. The fragrance is well-suited for warmer weather and outdoor activities, making it an ideal choice for spring and summer. Overall, wearing AquaFlore Carolina Herrera during the day will leave you feeling fresh, feminine, and ready to take on whatever the day may bring.
AquaFlore Carolina Herrera for women
- Unit price
- / per
We independently review everything we recommend. When you buy through our links, we may earn a commission.
Adding product to your cart
Exact same perfumes
AquaFlore by Carolina Herrera: A Refreshing Scent for Women
Welcome fragrance enthusiasts! Today, we delve into the world of AquaFlore by Carolina Herrera, a captivating scent designed for women who crave a blend of freshness and sophistication. In this detailed review, we will explore the nuances of this fragrance, its notes, longevity, and overall appeal. So, sit back, relax, and immerse yourself in the delightful essence of AquaFlore.
The Inspiration Behind AquaFlore
Before we dive into the scent profile of AquaFlore, let's unravel the inspiration behind this exquisite fragrance. Carolina Herrera, known for her timeless designs and elegant creations, sought to capture the essence of a blooming garden in a bottle. AquaFlore embodies the spirit of a vibrant floral oasis, where each whiff evokes a sense of joy and beauty.
Scent Profile
Top Notes: Crisp Citrus and Lush Greenery
The journey of AquaFlore begins with a burst of invigorating citrus notes that awaken the senses. The zesty freshness of lemon and bergamot dances harmoniously with the verdant aroma of green leaves, setting the stage for a refreshing olfactory experience.
Heart Notes: Floral Symphony
As the fragrance evolves, the heart reveals a lush bouquet of floral notes that exude femininity and grace. Delicate petals of jasmine and rose intertwine with the sweet allure of magnolia, creating a symphony of blooms that is both enchanting and alluring.
Base Notes: Warmth and Sophistication
The final act of AquaFlore unveils a warm and sophisticated base that lingers on the skin, leaving a trail of elegance in its wake. Notes of cedarwood and musk add depth and sensuality to the fragrance, ensuring a lasting impression that captivates the senses.
Longevity and Sillage
One of the standout features of AquaFlore is its impressive longevity and moderate sillage. This fragrance has a staying power that lasts throughout the day, enveloping you in its irresistible aura without overwhelming those around you. Whether worn during the day or for a special evening out, AquaFlore strikes the perfect balance between presence and subtlety.
Occasions and Versatility
With its fresh and floral composition, AquaFlore is a versatile fragrance that seamlessly transitions from day to night. Whether you're heading to a brunch with friends, a formal event, or a romantic dinner, this scent is the perfect companion for any occasion. Its uplifting and elegant aura makes it a go-to choice for those who appreciate a touch of sophistication in their daily routine.
The Bottle: Elegance in Design
Not only does AquaFlore captivate with its fragrance, but it also mesmerizes with its exquisite bottle design. Housed in a sleek and modern flacon, the clear glass allows the light to playfully dance through the fragrance, reflecting its luminous and fresh character. The delicate pink hue of the perfume adds a touch of femininity, making it a beautiful addition to any perfume collection.
Final Thoughts: Embrace the Essence of AquaFlore
In conclusion, AquaFlore by Carolina Herrera is a fragrance that embodies the spirit of a blooming garden in full bloom. From its refreshing top notes to its warm base, every aspect of this scent is crafted to delight the senses and evoke a sense of joy and beauty. Whether you're a fan of floral fragrances or simply appreciate a well-balanced and sophisticated scent, AquaFlore is sure to captivate your heart and leave a lasting impression wherever you go.
So, why not treat yourself to a bottle of AquaFlore and immerse yourself in the enchanting world of Carolina Herrera's olfactory masterpiece? Let the floral symphony of AquaFlore transport you to a garden of blissful blooms and vibrant fragrances.
The sillage of AquaFlore by Carolina Herrera for women has garnered a diverse range of customer feedback, with 4% describing it as intimate, 16% as moderate, 15% as strong, and 6% as enormous. This elegant fragrance strikes a harmonious balance, appealing to those who appreciate a subtle yet captivating presence. Overall, the ratings reflect a sophisticated allure, making AquaFlore a perfect choice for women seeking a versatile and enchanting scent experience.
AquaFlore Carolina Herrera for women is a versatile fragrance that can be worn both during the day and at night. With a rating of 1 for daytime wear and 0.325 for nighttime wear, this perfume is perfect for daytime activities such as work, running errands, or casual outings. Its fresh and floral notes make it a great choice for a refreshing and uplifting scent that will keep you feeling confident throughout the day.
When wearing AquaFlore Carolina Herrera for women during the day, it is best to apply it lightly to pulse points such as the wrists, neck, and behind the ears. This will ensure a subtle and pleasant scent that is not overpowering. The fragrance is well-suited for warmer weather and outdoor activities, making it an ideal choice for spring and summer. Overall, wearing AquaFlore Carolina Herrera during the day will leave you feeling fresh, feminine, and ready to take on whatever the day may bring.
Exact same perfumes
Exact same perfumes
Notes from AquaFlore Carolina Herrera
A perfume note is not just a scent, it's a layer of emotion
Testimonials
The AquaFlore Carolina Herrera perfume for women is a delightful scent that captures the essence of fresh florals. With notes of citrus and aquatic accords, this fragrance is perfect for everyday wear. Its light and refreshing aroma evoke a sense of elegance and femininity. Overall, a great choice for those who love floral scents with a hint of freshness.
The AquaFlore Carolina Herrera perfume for women is a great buy for those looking for a high-quality scent at an affordable price. This fragrance offers a long-lasting and refreshing floral aroma that is perfect for everyday wear. With its attractive packaging and reasonable cost, it provides excellent value for money. Definitely worth considering if you want a budget-friendly perfume without compromising on quality.
The longevity of AquaFlore Carolina Herrera for women is impressive, lasting well throughout the day without needing reapplication.
Video Review: AquaFlore Carolina Herrera
Watch the in-depth review of AquaFlore Carolina Herrera and see why it's a favorite among customers. Learn more about its features, quality, and performance.
Frequently Asked Questions about AquaFlore Carolina Herrera
How long does AquaFlore Carolina Herrera for women last on the skin?
AquaFlore Carolina Herrera for women is known for its moderate to long-lasting staying power on the skin. With a lasting fragrance that falls between moderate and long-lasting, this perfume is designed to accompany you throughout the day without fading too quickly. Its enduring scent is perfect for those seeking a fragrance that lingers gently on the skin.
Is the perfume AquaFlore Carolina Herrerasuitable for sensitive skin?
Based on the product description and the listed notes of AquaFlore Carolina Herrera perfume, it seems to be a fresh and floral fragrance designed for women who enjoy light and joyful scents. The top notes of mandarin, peach, violet, and melon give off a fruity and refreshing vibe, while the middle notes of lily of the valley, jasmine, cyclamen, and rose add a floral touch. The base notes of sandalwood, musk, amber, and iris provide a warm and grounding finish to the fragrance. However, individuals with sensitive skin should be cautious, especially if they have known allergies to any of the ingredients listed. While the fragrance notes of AquaFlore Carolina Herrera may appeal to many, it is important to note that certain ingredients present in the perfume such as melon, violet, peach, mandarin orange, cyclamen, jasmine, lily-of-the-valley, rose, orris root, sandalwood, amber, and musk can potentially trigger allergic reactions in sensitive individuals. It is advisable for those with sensitive skin or allergies to perform a patch test before fully applying the perfume to ensure compatibility. Additionally, online research indicates that some individuals may experience skin irritation or allergic reactions to specific components of this perfume. Therefore, it is recommended to review the ingredient list and consult with a healthcare professional if you have concerns about potential allergies before using AquaFlore Carolina Herrera perfume.
What season or occasion is AquaFlore Carolina Herrera best suited for?
AquaFlore Carolina Herrera for women offers a refreshing and uplifting experience when worn during the day. The scent is perfect for adding a touch of elegance and sophistication to your daytime activities. It exudes a light and breezy aura that is perfect for casual outings or work settings. Based on Find Perfume proprietary analysis, this perfume is particularly well-suited for Spring, Summer, and Fall, providing a pleasant and enjoyable fragrance experience that enhances your overall mood and presence during the day. When transitioning to evening wear, AquaFlore Carolina Herrera for women maintains its appeal with a softer and more subtle charm. The fragrance offers a delicate hint of sophistication that is ideal for evening events or dinners. While it may not be as bold as some evening perfumes, its gentle and alluring scent adds a touch of femininity and class to your nighttime ensemble. According to Find Perfume proprietary analysis, this perfume is best suited for Summer evenings, followed by Spring and Fall nights, offering a versatile option for various nighttime occasions.
Does the AquaFlore Carolina Herrera contain any allergens or common irritants?
AquaFlore by Carolina Herrera is a captivating fragrance for women that combines floral and aquatic notes to create a fresh and elegant scent. The product description by Carolina Herrera does not explicitly mention any allergens in the perfume. However, it is essential to note that individuals may be allergic to certain ingredients commonly found in perfumes, such as synthetic fragrances or specific floral notes like jasmine or rose. Therefore, it is recommended to perform a patch test before applying the perfume directly to the skin to check for any adverse reactions. In general, perfumes can trigger allergic reactions in some individuals due to the presence of allergens like synthetic musks or certain essential oils. While AquaFlore by Carolina Herrera is designed to be a luxurious and wearable fragrance, it is always advisable for those with sensitive skin or known allergies to consult a healthcare professional before using any new perfume. Additionally, researching online reviews or forums for any reported allergic reactions to AquaFlore can provide valuable insights from other users' experiences. Taking these precautions can help ensure a safe and enjoyable fragrance experience while minimizing the risk of potential allergic responses.
What is the packaging like for AquaFlore Carolina Herrera? Is it travel-friendly?
The packaging of AquaFlore Carolina Herrera for women typically comes in a sleek and elegant bottle design that reflects the fresh and aquatic nature of the fragrance. As for travel-friendliness, AquaFlore Carolina Herrera for women is a great option for those who are frequently on the go. Many perfume brands offer travel-size versions of their popular scents, and it's possible that AquaFlore Carolina Herrera for women may also have a travel-size option available. When choosing a perfume for travel, it's important to consider the size and design of the bottle. Travel-size containers are usually smaller in volume and are designed to be compact and portable, making them ideal for carrying in your purse or luggage. This ensures that you can enjoy your favorite fragrance while traveling without worrying about bulky packaging taking up too much space. If AquaFlore Carolina Herrera for women offers different sizes of the perfume, you may want to consider purchasing the travel-size version for added convenience during your travels. Travel-size perfume containers are typically under 100ml in volume, meeting airline restrictions for carry-on liquids and allowing you to freshen up on the go without any hassle. In conclusion, AquaFlore Carolina Herrera for women is likely a great choice for travel, especially if a travel-size version is available. The compact and portable design of travel-size perfume containers makes them a convenient option for those who want to enjoy their favorite fragrance while on the move.
✦ Editorial Review ✦
Pros
- Fresh and vibrant scent
- Long-lasting fragrance
- Elegant packaging
Cons
- May be too floral for some
- Higher price point
- Limited availability in certain regions
Exact same perfumes as AquaFlore Carolina Herrera
Perfumes cannot be patented, here are all the perfumes with the same scent or very similar to it.
Fragrance Comparison Table
Fragrance Fiction™ a story inspired by AquaFlore Carolina Herrera
In the heart of a bustling city, where the sun sets in hues of rose and gold, there lies a quaint little bookstore tucked away from the chaos of the streets. The air inside is thick with the scent of old parchment and ink, a comforting aroma that wraps around visitors like a familiar embrace. Among the shelves of leather-bound volumes and whispered secrets, a young woman named Elara finds solace from the demands of her daily life. With a delicate touch, she traces her fingers over the spines of forgotten tales, each one holding a promise of escape.
One evening, as the rain taps gently against the windows, a stranger walks into the bookstore. His eyes, the color of storm clouds, hold a hint of mystery that draws Elara's gaze. He moves with a quiet grace, his presence casting a spell over the room. The stranger approaches her, a smile playing at the corners of his lips, and asks for a recommendation. Without a word, Elara leads him to a corner of the store where a rare collection of love stories is displayed. As she hands him a book, their fingers brush, sending a jolt of electricity through her veins. In that fleeting moment, the fragrance of AquaFlore Carolina Herrera lingers in the air, a subtle whisper of blooming flowers and hidden desires. And as the rain continues to fall outside, Elara and the stranger are lost in a world where words and emotions intertwine, creating a story of their own that transcends time and space.
Quiz Time
Test your knowledge on AquaFlore Carolina Herrera.
The AquaFlore Carolina Herrera for women by Carolina Herrera perfume was expertly crafted by the renowned perfumers Carlos Benaim and Rosendo Mateu. Carlos Benaim is a highly respected perfumer known for his exceptional olfactory creations for various prestigious fragrance houses. With an impressive portfolio that includes iconic scents for brands like Calvin Klein, Prada, and Dior, Benaim's expertise shines through in every note of this exquisite Carolina Herrera perfume. Rosendo Mateu, on the other hand, brings his own unique touch to the fragrance, having collaborated with top luxury brands such as Armani and Givenchy. Together, these two talented perfumers have skillfully blended a harmonious combination of notes, creating a captivating and alluring scent that is AquaFlore.
AquaFlore Carolina Herrera for women by Carolina Herrera is a captivating fragrance that features a sophisticated blend of notes to create a truly unique olfactory experience. From the warm spiciness of cardamom and the freshness of mandarin orange and bergamot to the sweetness of vanilla, caramel, and licorice, each note in this perfume plays a vital role in its overall composition. The inclusion of white floral accords like jasmine and lily-of-the-valley adds a touch of elegance, while musky and woody undertones provide depth and longevity to the scent. With a delicate balance of fruity, powdery, and soft spicy notes, AquaFlore Carolina Herrera is a versatile fragrance that can be enjoyed by women who appreciate a complex and alluring perfume.
AquaFlore Carolina Herrera for women by Carolina Herrera stands out in the world of luxury fragrances for its expertly crafted composition and unique combination of notes. The perfume offers a sensory journey that begins with a refreshing burst of citrus and fruity accords, leading into a heart of delicate white florals and warm spices. The base notes of musk, sandalwood, and vanilla provide a comforting and long-lasting finish, making it a scent that lingers beautifully on the skin. The intricate blend of Benzoin, Vanilla, Licorice, and other high-quality ingredients showcases the attention to detail and artistry that went into creating this Carolina Herrera masterpiece. Designed for the modern woman who appreciates sophistication and elegance, AquaFlore Carolina Herrera is a standout fragrance that exudes luxury and refinement.
The collaboration between perfumers Carlos Benaim and Rosendo Mateu in creating AquaFlore Carolina Herrera for women by Carolina Herrera brings together a wealth of experience and creativity that elevates the allure of this luxurious perfume. Carlos Benaim, known for his innovative approach to fragrance creation and his ability to blend different notes seamlessly, has infused AquaFlore with a sense of sophistication and complexity. His keen understanding of olfactory nuances and aromatic harmonies is evident in the intricate layers of this Carolina Herrera scent. Rosendo Mateu, with his expertise in crafting fragrances for top-tier brands, adds his own touch of elegance and refinement to the perfume, resulting in a truly captivating olfactory experience. Together, Benaim and Mateu have created a fragrance that embodies the essence of femininity, luxury, and allure, making AquaFlore Carolina Herrera a standout choice for women seeking a sophisticated and enchanting scent.
AquaFlore Carolina Herrera for women by Carolina Herrera is a versatile perfume that caters to a wide range of preferences and occasions, making it a must-have in any fragrance collection. The combination of citrus, sweet, and fruity notes gives the scent a fresh and invigorating quality, perfect for daytime wear or casual outings. On the other hand, the warm spicy, vanilla, and musky undertones add a touch of sensuality and sophistication, making AquaFlore equally suitable for evening events or special occasions. The soft floral accords provide a delicate and elegant aura, appealing to those who appreciate a more refined and feminine fragrance profile. With its well-balanced composition and long-lasting sillage, AquaFlore Carolina Herrera effortlessly transitions from day to night, from work to play, making it a versatile and timeless choice for women who seek a signature scent that is both alluring and distinctive.
About the Brand
What is the brand story of Carolina Herrera?
Carolina Herrera, a renowned name in the fashion and fragrance industry, embodies elegance, sophistication, and a rich cultural heritage. Founded in 1981 by Venezuelan designer Carolina Herrera, the brand initially gained recognition for its upscale women's clothing. The transition into the perfume market began in 1988 with the launch of her first fragrance, “Carolina Herrera,” which quickly became a classic, reflecting the designer's chic aesthetic and commitment to quality. The brand story is deeply rooted in Herrera's own life, influenced by her Venezuelan upbringing and her experiences in New York City. This duality is reflected in the fragrances, which blend traditional craftsmanship with modern sensibilities. Each scent tells a story, encapsulating the spirit of femininity and confidence. Notable fragrances like “Good Girl” and “212” have solidified Carolina Herrera's position in the fragrance world, appealing to a diverse audience. Carolina Herrera's commitment to sophistication is evident in her marketing strategies, emphasizing luxury and timelessness. The brand continues to evolve, introducing innovative fragrances that resonate with new generations while honoring its rich legacy. Today, Carolina Herrera remains synonymous with style and elegance, making it a favorite among perfume aficionados globally.
Who is Carolina Herrera owner?
Carolina Herrera, the renowned perfume company, is owned by the Estée Lauder Companies Inc., a global leader in prestige beauty. Founded by Venezuelan designer Carolina Herrera in 1981, the brand has expanded beyond fashion to include a luxurious range of fragrances that embody elegance and sophistication. Estée Lauder acquired Carolina Herrera in 1997, further enhancing its portfolio with the brand's signature scents, known for their unique compositions and chic packaging. This partnership has solidified Carolina Herrera's position in
What is the Sustainability and ehtical practice of perfume brand Carolina Herrera?
Carolina Herrera is committed to sustainability and ethical practices in the fragrance industry, focusing on responsible sourcing, eco-friendly packaging, and cruelty-free testing. The brand emphasizes the use of sustainable ingredients, supporting local communities and biodiversity while minimizing its environmental footprint. Carolina Herrera is also dedicated to reducing waste through innovative packaging solutions and promoting recycling initiatives, ensuring that its luxurious fragrances align with modern consumers' values of sustainability and ethical responsibility. By prioritizing these practices, Carolina Herrera not only enhances its brand reputation but also contributes positively to the planet and society.
Which Celebrities have endorsed or are know to use Carolina Herrera?
Carolina Herrera has garnered a prestigious clientele of celebrity endorsements, including renowned figures like Jennifer Lopez, who has been spotted wearing her designs at numerous events; the iconic First Lady Michelle Obama, known for her elegant Carolina Herrera gowns; and actress Sofia Vergara, who frequently showcases her love for the brand on red carpets. Additionally, other stars like Amal Clooney and Blake Lively have been seen in Carolina Herrera creations, further solidifying the brand's status in the fashion industry. These celebrity endorsements highlight Carolina Herrera's reputation for timeless elegance and sophisticated style.
Find AquaFlore Carolina Herrera for women Near Me
Looking for where to purchase AquaFlore Carolina Herrera for women? Use the map below to locate nearby stores that carry this product. Make sure to enable your location for the best results!
Loading map...
You must enable your location for the map to work properly. If disabled, you'll see general results for AquaFlore Carolina Herrera for women near me.
Top 50 Perfume Brands
- Chanel
- Dior
- Gucci
- Versace
- Yves Saint Laurent
- Tom Ford
- Givenchy
- Prada
- Calvin Klein
- Armani
- Lancôme
- Marc Jacobs
- Hermès
- Burberry
- Dolce & Gabbana
- Paco Rabanne
- Montblanc
- Carolina Herrera
- Jimmy Choo
- BVLGARI
- Jo Malone
- Coach
- Ralph Lauren
- Estée Lauder
- Hugo Boss
- Thierry Mugler
- Viktor & Rolf
- Kenzo
- Guerlain
- Rochas
- Narciso Rodriguez
- Balenciaga
- Moschino
- Lalique
- Issey Miyake
- Cartier
- Elie Saab
- Shiseido
- Azzaro
- Jean Paul Gaultier
- Cerruti
- Davidoff
- Zadig & Voltaire
- Jil Sander
- Reminiscence
- Roberto Cavalli
- Montale
- Serge Lutens
- Diptyque
- Amouage
Top 20 Perfume Brands for Her
Top 20 Perfume Brands for Him
Didn't find what you were looking for?
Explores our collections and find your next favorite fragrance.
Get is as fast as tomorrow
All our partners offer free returns
We check billions of data point, so you don't have to
on our partner websites
By completing this form, you are signing up to receive our emails and can unsubscribe at any time.